NEWS RELEASE FOR IMMEDIATE RELEASE March 16, 1999 Contact: Patricia Kollappallil 301/771-5938 Cleopatra's Palace Triples Discovery Channel's Primetime - Estimated 10 million Viewers Worldwide Watched Part of Broadcast - BETHESDA, MD � An average of 4.4 million U.S. viewers watched CLEOPATRA�S PLACE: IN SEARCH OF A LEGEND on Discovery Channel Sunday night March 14, according to Nielsen. The combined household rating for the primetime and late night telecasts was 4.4. The primetime telecast garnered a 3.7 rating, tripling Discovery Channel�s primetime average and making it the fifth highest rated telecast in the channel�s history. Discovery projects nearly 10 million viewers worldwide watched some part of the film, putting it well on its way toward a total worldwide viewership of 30 million once additional telecasts scheduled for this month are tallied. "We are delighted that viewers responded to this fascinating film that exemplifies what Discovery Channel worldwide does best," said Discovery President and Chief Operating Officer Judith A. McHale. "We look forward to expanding our Watch with the World initiative to other special programs in the future." Discovery�s "Watch with the World" initiative, integrates the unprecedented "same day, same primetime, same network" telecast on various Discovery Channel feeds around the globe with a host of corresponding content and merchandise available through Discovery Communications� many business platforms. CLEOPATRA�S PLACE: IN SEARCH OF A LEGEND, the first Watch with the World initiative, was telecast in 142 countries in 23 languages. The one hour documentary introduces viewers to the fabled history and real-life remains of the Royal Quarters of Cleopatra, which for nearly two millennia have lain undiscovered beneath the murky harbor in the modern-day city of Alexandria. Discovery Communications, Inc. (DCI) is a privately held, diversified media company headquartered in Bethesda, MD. Powered by the world�s largest original, non-fiction production engine, DCI operates four distinct business units including: Discovery Networks, U.S., consisting of Discovery Channel (76 million subscribers), TLC (68.6 million subscribers), Animal Planet (48 million subscribers), Travel Channel (28.6 million subscribers), Discovery Health Channel, Discovery People, Discovery Kids Channel, Discovery Science Channel, Discovery Home & Leisure Channel, Discovery Civilization Channel, Discovery Wings Channel, and Discovery en Español. The unit also markets and distributes BBC America, which launched in 1998; Discovery Networks, International, consisting of 32 different feeds of five distinctive channels transmitted worldwide over 15 satellites in 24 languages (not including the U.S.); Discovery Enterprises Worldwide, consisting of Discovery Channel Interactive Media, Discovery Channel Online, Discovery Channel Video, Discovery Channel Publishing, Discovery Channel Education and Discovery Channel Retail. Discovery Themed Entertainment, consisting of Discovery Pictures, Discovery Channel Eco-Challenge and out of home entertainment ventures.