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BETHESDA, MD � An average of 4.4 million U.S. viewers
watched CLEOPATRA�S PLACE: IN SEARCH OF A LEGEND on Discovery Channel
Sunday night March 14, according to Nielsen. The combined household rating for
the primetime and late night telecasts was 4.4.
The primetime telecast
garnered a 3.7 rating, tripling Discovery Channel�s primetime average and making
it the fifth highest rated telecast in the channel�s history.
Discovery
projects nearly 10 million viewers worldwide watched some part of the film,
putting it well on its way toward a total worldwide viewership of 30 million
once additional telecasts scheduled for this month are tallied.
"We are
delighted that viewers responded to this fascinating film that exemplifies what
Discovery Channel worldwide does best," said Discovery President and Chief
Operating Officer Judith A. McHale. "We look forward to expanding our Watch
with the World initiative to other special programs in the
future."
Discovery�s "Watch with the World" initiative, integrates the
unprecedented "same day, same primetime, same network" telecast on various
Discovery Channel feeds around the globe with a host of corresponding content
and merchandise available through Discovery Communications� many business
platforms. CLEOPATRA�S PLACE: IN SEARCH OF A LEGEND, the first Watch
with the World initiative, was telecast in 142 countries in 23 languages.
The one hour documentary introduces viewers to the fabled history and real-life
remains of the Royal Quarters of Cleopatra, which for nearly two millennia have
lain undiscovered beneath the murky harbor in the modern-day city of
Alexandria.
Discovery Communications, Inc. (DCI) is a privately held,
diversified media company headquartered in Bethesda, MD. Powered by the world�s
largest original, non-fiction production engine, DCI operates four distinct
business units including:
- Discovery Networks, U.S., consisting of Discovery Channel (76 million
subscribers), TLC (68.6 million subscribers), Animal Planet (48 million
subscribers), Travel Channel (28.6 million subscribers), Discovery Health
Channel, Discovery People, Discovery Kids Channel, Discovery Science Channel,
Discovery Home & Leisure Channel, Discovery Civilization Channel, Discovery
Wings Channel, and Discovery en Espa�ol. The unit also markets and distributes
BBC America, which launched in 1998;
- Discovery Networks, International, consisting of 32 different feeds of five
distinctive channels transmitted worldwide over 15 satellites in 24 languages
(not including the U.S.);
- Discovery Enterprises Worldwide, consisting of Discovery Channel Interactive
Media, Discovery Channel Online, Discovery Channel Video, Discovery Channel
Publishing, Discovery Channel Education and Discovery Channel Retail.
- Discovery Themed Entertainment, consisting of Discovery Pictures, Discovery
Channel Eco-Challenge and out of home entertainment ventures
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